A Beginner’s Guide to Book Publicity

By Book Publicity School

Book publicity is all about promoting your book to a targeted audience to generate interest, visibility, and, ultimately, sales. In today's highly competitive publishing landscape, where thousands of new titles are released each week, effective publicity is an essential part of the publishing journey. In this five-lesson course, Leah Paulos, founder of Book Publicity School, answers the most common author questions regarding book publicity.

Learn why book publicity is important

Find out when you should start promoting your book

Discover the importance of targeted social media promotion

Learn about promotional events

Discover what a publicist does and how you can support them if you have one

How it works

  • This course answers common author questions about book publicity giving you a grounded start for your publishing journey.
  • The course is broken down into five short lessons with everything you need to complete this course. All content is available in the course player, which makes it easy to navigate between lessons.
  • Through this course, Leah will teach you all the basics of book publicity in an easy-to-digest format.

Meet your teacher

Leah Paulos, founder of Book Publicity School and Press Shop PR, boasts over 25 years of experience in book publicity. Having spearheaded several successful campaigns, she's passionate about guiding authors through the quirky world of publishing A sought-after speaker, Leah has shared her insights on book publicity at prestigious institutions like Columbia School of Journalism and the CUNY Graduate Center, and even featured on The Writer Files podcast. With a background in magazine editing and writing, she's a Cornell University alumna now residing in Brooklyn with her husband, Andy Davis, and their two sons.

This course is jam packed

Book Publicity School

Book Publicity School, powered by Press Shop PR, extends professional PR help to authors embarking on their publishing journeys. Drawing from extensive experience in book publicity, they equip writers with the tools and strategies needed to effectively promote their work. To help authors on this journey, Book Publicity School offers a 6-week book promotion intensive which covers how to build an author platform, write compelling pitches, build a media contact list, place essays, and much more. They also provide PR strategy and support for writers who need a bit more help.